The pandemic has affected many areas of what was once considered ‘normal life’, but the two aspects that have seen a real turnabout in the past several months are snacking and virtual meetings.
Under ‘normal’ conditions, consumer habits shift at a rapid pace, but factor in a global pandemic and things change really quickly. Keeping on top of these changes is a challenging conundrum for brands to solve. Rhys Owen-Johnson, a marketer at Salience,...